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Marche region has been declared the area with the most long-lived population of Italy and of the whole Europe, holding the record for the centenarians as well. The secret? The healthy lifestyle, an accurate focus on diet and the outstanding morphology of the area that allows the existence of favourable microclimates, which benefit from the convective exchanges between the sea and the mountains.

STORY

“Le Marche”, (as the region is commonly known) consist of small and medium valleys which flank many streams in their journey to the sea. There are 30 km to 60 km in total from the Apennines to the Adriatic Sea, which provide an intense and multiform agricultural system, mainly including olive trees and vines on the hill slopes (it is worth to remember that Marche’s extra virgin olive oils and wines are universally known for having a superlative quality), then cereals for renewals, also a few orchards in the areas with intermediate altimetry and vegetables in the plains.
Therefore, we have a lot of valleys and many pedoclimatic conditions corresponding to various chances of cultivating different species and vegetables varieties. The chemical and physical condition of the soil, although very different form valley to valley and from the mountains to the sea, has similar amounts of clay, silt and sand into it, which are present in optimal doses for guaranteeing a medium mixture with great cation exchange capacity and so reducing the pesticides use. Therefore, the development and contents of mineral salts, sugars and vitamins in the vegetables that grow there are superlative.
Besides the different vocations provided by the soils of the several valleys, there is the climate effect or, better, the effects on different produces generated by the different valleys’ microclimates, which provide “le Marche” with a wide and various productive range.
The background: since the 19th century, “le Marche”, already well known for their farmers’ expertise and for the superior quality of their products, had already developed a horticultural trade to even farther markets, up to the north of Italy; immediately after the Second World War, vegetables of Marche region reached Switzerland, Austria, Germany and France, to invade then the entire European continent in the ‘60s. However, the continent had an increasing need for larger quantities. “Le Marche”, even if their vegetables had superlative quality, could not support the a demand that was increasing in terms of quantity, lead-times and periods of supply with the same vegetable species. As you will recall, consumptions were running to an increasing standardization and the main feature that mattered for the vegetable approval was the “always identical to itself”, for days, months and maybe for the entire year. We were at the beginning of the era of mass-consumption, hydroponic farming, large production systems with hormones, chemical stretches, use of radiations with resulting consumption deseasonalisation and everything that it entails.
Agro-industrial operators of “le Marche”, with fast gradualness oriented their activity in not losing the soil vocations, the employees’ expertise and the vegetables quality. Instead, they strongly started reshaping their production in order to strengthen the industry activity, allocating the crops cultivated for the fresh market to the premium market segment (which, even if less larger, still exists) and increasing the crops destined to the frozen market, using advanced technologies made to freeze large volumes in a short time.
It is worth mentioning that the first frozen vegetables plant in Italy has been built in San Benedetto del Tronto in the early ‘60s. However, having high quality raw materials is not enough if there is not the technology to preserve properly that quality and we manage our business in this way every day. Our equipment is continuously upgraded in order to better preserve the quality of the product coming from the fields, through the immediate processing (within a few hours form the harvest).Summarizing, besides the agricultural products, the skilled workforce and the services, our apparatus include technologies like the following:
-two processing lines for spinach/beet/chicory with a capacity of 16.500 Kg/hour, sorting machines, washing equipment, portioning and freezing machines;
-three processing lines for peas, green beans and broad beans amounting to 17.000 Kg/hour;
-one tomato/cherry tomato processing line amounting to 4.000 Kg/hour;
-one potatoes/carrots/onions processing line amounting to 4.000 kg/hour;
-one multifunctional line for celery/spelt/zucchini amounting to 3.500 kg/hour;
-one grilling line for aubergines/peppers/zucchini amounting to 1.200 kg/hour;
-one processing line for soups/creams/sauces amounting to 1.200 kg/hour;-one line for smattering/battering/breading/frying of vegetables, olives, Mozzarella and Polenta amounting to 1.000 kg/hour;
-three weighting and packing lines amounting to 6.000 kg/hour;
-automatic cold stores for packed products and separated stores for items in bulk with a capacity of 9.000.000 Kg;
-five sorting systems;
-operating machines with appropriate potential;
-electrical system for cold storages and for treating water;
Hence, the nature in “le Marche”, together with expertise and technology, provide us with a superlative product that we manage just to keep safe, without intermediate storages of the fresh product, in a very short time.
Further reasons to eat frozen vegetables from Marche are:
-Integrated pest control against the “enemies” of cultivations, therefore use of active principles with a chemical compound that is 80% lower than the Italian law terms;
-Line dedicated to the organic production only;
-Traceability of the product contained in each pack, starting from the producer to the final consumer, where it is possible to have a complete information about everything regarding our product;
-Promarche guarantees its products and productive processes through third parties certifications, that also the supplying farms have, in compliance with the UNI EN ISO and DTP021 regulations, regarding the farming using integrated pest control techniques.
-Compliance with the norm UNI 2205:08 as a food chains traceability system.
-BRC, IFS and QM (“qualità delle Marche”) certifications;
-Compliance with CE regulations 843/07 and 889/08 for what concerns organic products;
Certifications and compliance with the European regulations are everyday business, not just medals to show!
A last digression: thanks to the low population density, the soil characteristic and structure, the constant ventilation and the regular diet, this land has highest life expectancy among the Italian regions.
Do you think this is not important? Promarche suggests to limit harmful food consumption (hydrogenated oils, artificial flavourings, dyes), not just to children and elderly but to everybody.
In order to better feed yourselves, although not every retailer is our customer, on the frozen vegetable pack always look if there is written “made by…………………in the San Benedetto del Tronto plant”

Summarizing our strengths:
•Central location in regards to the large consumption centres of the north and south of Italy (less particulate and carbon monoxide);
•Simple social structure of “le Marche”, which is direct and accessible both for what concerns the eating habits evolution and the production systems relationship with the institutions, universities and research;
•Soil and climate balance envied by both north and south of Italy. We would like to add to the equation even the attractive shape and landscape of the area;
•Large quantities of product can be easily frozen due to the endowment of advanced machinery. Think about 330.000 Kg of fresh peas or spinaches that are harvested every day at the proper maturation stage and then frozen at -40°C within 1-3 hours, maintaining all the not thermo labile vitamins and mineral salts, and then stored at -22°C. We do that.
•Sensibility, willpower and expertise of the continuously updated technicians and operators, that enable us to supply our customers with the best performing product.
Summarizing our weaknesses: : products that come directly from field cultivation in their suited season only.

OUR COMPANY

With a green heart

The cooperative consortium Promarche O.P. is a group of frozen vegetables producers from the Italian region “Marche”, that has been running an agri-industrial complex producing frozen vegetables for more than thirty years.
Promarche’s partner cooperatives, with their skilled technical and professional profiles, share a range of positive values, making our agricultural products top-in-class for taste, organoleptic qualities and nutritional contents.

Promarche is based in San Benedetto del Tronto (AP, Italy), in an area that is famous for its pedoclimatic conditions. The company is steeped into the culture of “le Marche”, a culture with a strong focus on local products and healthy eating.
In the last decades, our production moved from conventional farming into the integrated pest control that consisting in an 80% reduction in the use of pesticides compared to the maximum tolerated by the Italian law. Remarkable is also the development of the organic crops to which the fields were converted.

 

OUR PLANT

Nature and technology

Our processing plant is located in an area of 60.000 sqm (35.000 sqm covered) in the municipality of San Benedetto del Tronto, a strategic hub for crops coming from Marche, Abruzzo and other regions of the Adriatic side.
We have a particularly advanced range of technology for guaranteeing the product quality and safety in the workplace.

QUALITY

OUR VALUES

A culture of quality

Promarche partners operate entirely with open field techniques, with an integrated “Quality-Environment-Self-Regulatory” System in compliance with EC Regulation 852/04, certified in accordance with the UNI EN 9001:2008 standard.
Of great importance is the relationships with our producers, that started many decades ago. Our agronomist teams schedule the seeding programmes, rules and quality specifications in advance.
Promarche aims to respond to the market demand by taking the best from both organic and traditional farming, as a conscious choice to achieve a balance between tradition and technology.
Our research covers each aspect of flavour, from the single product to the ready-to-eat meals.
The way Promarche sees “quality” is as a wide-ranging concept that can translated into ethical, day-to-day shared goals:
•Exalting the objective quality of the products, paying maximum attention to choosing the right soils and the best season;
•Producing food that is free of Genetically Modified Organisms;
•Guaranteeing traceability throughout the production chain;
•Reducing the environmental impact and respecting consumer health;
•Reducing the use of pesticides by 80% of the legal minimum;
•Optimizing production efficiency;
•Crop rotation in compliance with the natural fertility of the soil.
Respecting the environment is an essential goal for us. This is pursued by controlling the whole agricultural production chain and its related services, in order to provide the final consumer with products that have a known origin and quality, and have a low impact on the environment. Our Quality Control is constantly scheduling and performing checks on chemical, physical and organoleptic properties of our raw materials, finished and semi-finished products.
Our advanced refrigerated warehousing system guarantees that:
•Products are correctly rotated;
•The cold chain is maintained;
•All products awaiting analysis results are quarantined.

 

PRODUCT TRACEABILITY

From seed to sales point

All our products are traced throughout their production phases, guaranteeing traceability. The products come from the cultivations of our partner farmers, and are attentively followed by multi-specialised technicians who:
•Choose the most suitable varieties for the vegetable’s intended processing;
•Identify the best soils and plan sowing and cultivation calendars;
•Schedule the farming plans according to the factory and customer needs;
•Assign a “raw material code” that identifies the producer, the location of its cultivation, plant species and variety, date of sowing, relevant events and the cultivation practices used;
•Give advices regarding cultivation techniques;
•Manage the vegetables harvest, keeping the identification right up to the doors of the processing plant, where a specific code is assigned to the product, by printing it on the packaging and on the relative transport documents.

CERTIFICATIONS

We at Promarche have a special care of the nature that we bring into our homes and of the soil where it grows. The product certifications are our flagship, as they come from the high commitment that we have every day. We use a strict controlling system in order to guarantee the compliance with the regulations and with the product specifications in every production phase (selection, trimming, washing, searing, sorting, cooling and freezing).

Integrated pest control Promarche has voluntarily chosen to join a regulation that regards every side of production and each stage of the supply chain, including the Product Certification (n. 3586) that regards the use of integrated pest control techniques.
This regulation requires the company and its suppliers to align to very strict quality and traceability procedures, with a pesticides and chemical compound that is 80% lower than the actual level allowed by the Italian law. In addition, Promarche is the only company in the entire frozen industry to have achieved the Product Certification (n. 28725), in accordance with the brand “QM – Quality guaranteed by Marche Region”.

QM brand QM is a collective quality brand, established in the Marche Region under the regional law n. 23 of the 10th December 2003 art.8 as approved by the European Commission, that has been created in order to give the proper value to the Marche agribusiness. QM brand encourages and promotes the production of agricultural goods, according to the principles adopted by the European Commission for what concerns the food safety. At the same time, the certification acts as a quality assurance in compliance with the regulations and ensures transparency to the customers in regards with the branded products. Actually, the label shows every detail that concerns, for instance, the raw material origin, the semi-finished and finished products features, quality level and additional information regarding any supplier that has been involved in the production or commercialisation of the product.

Organic farming Organic farming is a production method that respects the wellbeing of humans and animals, while defending the cultural and environmental biodiversity of each land: it is a sustainable development model, aimed at protecting the environment and giving the proper value to the local resources that each community have, helping to face the global competition.

 

 

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All our products come from an agriculture that promotes and enhance the biological and environmental balance as a development model that cares about the consumer needs and health. Each cultivation is followed by our skilled technicians, who monitor all the stages of growth through the harvest and transport to the processing plant.

Once here, our expertise and the use of an advanced technology enable us to preserve the vegetable organoleptic features and healthiness during the production cycle and carefully check that there are no traces of pesticides, heavy metals, and other chemical compounds.

This is how we make sure that our range of frozen vegetables contains only the best that the nature has to offer:

Look good, Taste fresh, Pure quality without any artificial additives, preservatives or colouring.
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Who chooses our vegetables embraces a superior taste.

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This is one of our top product lines, which is rich in mineral salts, sugars, nutritional properties and fibres; it is ideal for exalting the Mediterranean Diet extraordinary flavours.. We have also been awarded with the QM certification from Marche Region for our peas, spinaches, green beans and borlotto beans.

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CONTACT US

ASSOCIAZIONE DI PRODUTTORI PROMARCHE SOCIETA’ COOPERATIVA AGRICOLA PER AZIONI

Registered office, offices and plant: Via Pomezia, 14 63074 San Benedetto del Tronto (AP)
phone +39 0735 7541 fax +39 0735 754291
MAIL: info@promarche.it