Marche region has been declared the area with the most long-lived population of Italy and of the whole Europe, holding the record for the centenarians as well. The secret? The healthy lifestyle, an accurate focus on diet and the outstanding morphology of the area that allows the existence of favourable microclimates, which benefit from the convective exchanges between the sea and the mountains.
“Le Marche”, (as the region is commonly known) consist of small and medium valleys which flank many streams in their journey to the sea. There are 30 km to 60 km in total from the Apennines to the Adriatic Sea, which provide an intense and multiform agricultural system, mainly including olive trees and vines on the hill slopes (it is worth to remember that Marche’s extra virgin olive oils and wines are universally known for having a superlative quality), then cereals for renewals, also a few orchards in the areas with intermediate altimetry and vegetables in the plains.
Therefore, we have a lot of valleys and many pedoclimatic conditions corresponding to various chances of cultivating different species and vegetables varieties. The chemical and physical condition of the soil, although very different form valley to valley and from the mountains to the sea, has similar amounts of clay, silt and sand into it, which are present in optimal doses for guaranteeing a medium mixture with great cation exchange capacity and so reducing the pesticides use. Therefore, the development and contents of mineral salts, sugars and vitamins in the vegetables that grow there are superlative.
Besides the different vocations provided by the soils of the several valleys, there is the climate effect or, better, the effects on different produces generated by the different valleys’ microclimates, which provide “le Marche” with a wide and various productive range.
The background: since the 19th century, “le Marche”, already well known for their farmers’ expertise and for the superior quality of their products, had already developed a horticultural trade to even farther markets, up to the north of Italy; immediately after the Second World War, vegetables of Marche region reached Switzerland, Austria, Germany and France, to invade then the entire European continent in the ‘60s. However, the continent had an increasing need for larger quantities. “Le Marche”, even if their vegetables had superlative quality, could not support the a demand that was increasing in terms of quantity, lead-times and periods of supply with the same vegetable species. As you will recall, consumptions were running to an increasing standardization and the main feature that mattered for the vegetable approval was the “always identical to itself”, for days, months and maybe for the entire year. We were at the beginning of the era of mass-consumption, hydroponic farming, large production systems with hormones, chemical stretches, use of radiations with resulting consumption deseasonalisation and everything that it entails.
Agro-industrial operators of “le Marche”, with fast gradualness oriented their activity in not losing the soil vocations, the employees’ expertise and the vegetables quality. Instead, they strongly started reshaping their production in order to strengthen the industry activity, allocating the crops cultivated for the fresh market to the premium market segment (which, even if less larger, still exists) and increasing the crops destined to the frozen market, using advanced technologies made to freeze large volumes in a short time.
It is worth mentioning that the first frozen vegetables plant in Italy has been built in San Benedetto del Tronto in the early ‘60s. However, having high quality raw materials is not enough if there is not the technology to preserve properly that quality and we manage our business in this way every day. Our equipment is continuously upgraded in order to better preserve the quality of the product coming from the fields, through the immediate processing (within a few hours form the harvest).Summarizing, besides the agricultural products, the skilled workforce and the services, our apparatus include technologies like the following:
-two processing lines for spinach/beet/chicory with a capacity of 16.500 Kg/hour, sorting machines, washing equipment, portioning and freezing machines;
-three processing lines for peas, green beans and broad beans amounting to 17.000 Kg/hour;
-one tomato/cherry tomato processing line amounting to 4.000 Kg/hour;
-one potatoes/carrots/onions processing line amounting to 4.000 kg/hour;
-one multifunctional line for celery/spelt/zucchini amounting to 3.500 kg/hour;
-one grilling line for aubergines/peppers/zucchini amounting to 1.200 kg/hour;
-one processing line for soups/creams/sauces amounting to 1.200 kg/hour;-one line for smattering/battering/breading/frying of vegetables, olives, Mozzarella and Polenta amounting to 1.000 kg/hour;
-three weighting and packing lines amounting to 6.000 kg/hour;
-automatic cold stores for packed products and separated stores for items in bulk with a capacity of 9.000.000 Kg;
-five sorting systems;
-operating machines with appropriate potential;
-electrical system for cold storages and for treating water;
Hence, the nature in “le Marche”, together with expertise and technology, provide us with a superlative product that we manage just to keep safe, without intermediate storages of the fresh product, in a very short time.
Further reasons to eat frozen vegetables from Marche are:
-Integrated pest control against the “enemies” of cultivations, therefore use of active principles with a chemical compound that is 80% lower than the Italian law terms;
-Line dedicated to the organic production only;
-Traceability of the product contained in each pack, starting from the producer to the final consumer, where it is possible to have a complete information about everything regarding our product;
-Promarche guarantees its products and productive processes through third parties certifications, that also the supplying farms have, in compliance with the UNI EN ISO and DTP021 regulations, regarding the farming using integrated pest control techniques.
-Compliance with the norm UNI 2205:08 as a food chains traceability system.
-BRC, IFS and QM (“qualità delle Marche”) certifications;
-Compliance with CE regulations 843/07 and 889/08 for what concerns organic products;
Certifications and compliance with the European regulations are everyday business, not just medals to show!
A last digression: thanks to the low population density, the soil characteristic and structure, the constant ventilation and the regular diet, this land has highest life expectancy among the Italian regions.
Do you think this is not important? Promarche suggests to limit harmful food consumption (hydrogenated oils, artificial flavourings, dyes), not just to children and elderly but to everybody.
In order to better feed yourselves, although not every retailer is our customer, on the frozen vegetable pack always look if there is written “made by…………………in the San Benedetto del Tronto plant”
Summarizing our strengths:
•Central location in regards to the large consumption centres of the north and south of Italy (less particulate and carbon monoxide);
•Simple social structure of “le Marche”, which is direct and accessible both for what concerns the eating habits evolution and the production systems relationship with the institutions, universities and research;
•Soil and climate balance envied by both north and south of Italy. We would like to add to the equation even the attractive shape and landscape of the area;
•Large quantities of product can be easily frozen due to the endowment of advanced machinery. Think about 330.000 Kg of fresh peas or spinaches that are harvested every day at the proper maturation stage and then frozen at -40°C within 1-3 hours, maintaining all the not thermo labile vitamins and mineral salts, and then stored at -22°C. We do that.
•Sensibility, willpower and expertise of the continuously updated technicians and operators, that enable us to supply our customers with the best performing product.
Summarizing our weaknesses: : products that come directly from field cultivation in their suited season only.
With a green heart
The cooperative consortium Promarche O.P. is a group of frozen vegetables producers from the Italian region “Marche”, that has been running an agri-industrial complex producing frozen vegetables for more than thirty years.
Promarche’s partner cooperatives, with their skilled technical and professional profiles, share a range of positive values, making our agricultural products top-in-class for taste, organoleptic qualities and nutritional contents.
In the last decades, our production moved from conventional farming into the integrated pest control that consisting in an 80% reduction in the use of pesticides compared to the maximum tolerated by the Italian law. Remarkable is also the development of the organic crops to which the fields were converted.
Nature and technology
Our processing plant is located in an area of 60.000 sqm (35.000 sqm covered) in the municipality of San Benedetto del Tronto, a strategic hub for crops coming from Marche, Abruzzo and other regions of the Adriatic side.
We have a particularly advanced range of technology for guaranteeing the product quality and safety in the workplace.